In today’s competitive delivery landscape, courier companies, new delivery apps, and rideshare giants like Uber and Lyft are all vying for the best drivers. To stand out and attract top talent, your driver ads need to grab attention and appeal to the professionals your business needs. We’ve heard from many companies that their ads aren’t yielding the results they want, even though competitors in the same market are seeing much higher response rates. Here are some tips to improve your driver ads and get better results.

Ad Title: Use Strong Keywords to Capture Interest

Tip #1:  Your ad title is crucial to your success. This is a buyer’s market, so you’re selling the opportunity to attract professional drivers to accept driving contracts with your company. Be sure your ad is informative and shows why your opportunity is a great match for drivers. Provide as many details as possible to help drivers make a decision.

• Include keywords that drivers are likely to search for. Terms like “Driver,” “Independent Contractor,” “Delivery,” and “Courier” should be part of your title. For example, place “Driver” near the beginning of your title to maximize visibility. Avoid vague or incomplete titles that don’t clearly indicate the role you’re offering.

Remember: If you only list the vehicle type, like “Box Truck,” your ad will attract people interested in buying or selling a box truck, not drivers.

Tip #2:  Ad Description: Highlight Your Company and Driving Opportunity

• Start your ad description by promoting your company. Share who you are, what sets you apart, and your company’s values. Include your company name and logo for a professional touch.
• Be clear about the types of vehicles you’re looking for. Include details like “Car,” “Minivan,” “SUV,” “Cargo Van,” or “Box Truck,” and specify any size requirements if applicable.
• List the benefits of the driving opportunity. Highlight perks like flexible hours, home every night, weekly pay, local runs only, no CDL required, and more.
• Include any estimated earnings, signing bonuses, or other perks. Make these stand out in your ad to catch a driver’s eye.
• Mention the experience required. If experience isn’t mandatory, clarify that new drivers are welcome, too.
• List your driver requirements near the bottom of the ad, after you’ve described the opportunity and company benefits. Ads that only list requirements without selling the benefits are less likely to generate interest.

Tip #3: Checklist for Crafting Your Ad:

• Ad Title: Make it stand out with strong keywords such as “Driver,” “Courier,” “Delivery,” “Independent Contractor,” and the vehicle type.
• Ad Description: Include a positive introduction to your company and the driving opportunity.
• Keywords: Use keywords like “Driver,” “Courier,” and “Independent Contractor” for visibility.
• Work Schedule: Mention days, hours, and whether the work is on-demand or route-based.
• Benefits: Highlight advantages like flexible schedules, weekly settlements, and other perks.
• Estimated Earnings: Include any figures or bonuses upfront to attract attention.
• Company Info: Include your company name and logo.
• Requirements: Clearly state experience, vehicle requirements, and other qualifications.

Examples of Positive Benefits:

• Weekly settlements
• Flexible schedules and hours
• CDL not required
• Home every night
• Competitive rates
• Retirees and veterans welcome
• Sign-on bonus after one month
• Fuel surcharge paid
• Premium rates for evening shifts
• No experience required – new drivers welcome!

Remember to proofread your ad before posting it to ensure it’s clear and professional!